Visitors to Fairfield businesses often take the wrong I-80 exit. My studies show visitors confuse West Texas Street exit with North Texas Street exit signs.
This makes people late for their appointment, and some just give up looking, don't spend money in Fairfield and drive back home. Solution is to tell visitors to take "North" or "West Texas", and specifically tell them not to take the other exit - otherwise many will take the first Texas Street exit they see. Everyone doesn’t use GPS. Actually GPS sometimes tells visitors to reach West Texas Street via the North Texas Street ramp.
Good driving directions creates more business, jobs and a bigger tax base without having to raise taxes.
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