Branding Fairfield.
Can Fairfield Improve It's Image? What Score Does Fairfield City Get For How Well It Brands Itself? This article says cities like Fairfield, California should make cosmetic changes and get lots of value from this. The suggestions also apply to California's Solano County's Benicia, Dixon, Rio Vista, Suisun, Vacaville, and Vallejo.
How about emphasizing the word "Fair" when promoting Fairfield? "Fair" has a nice comforting ring to it. Hence the popular "Fairfield Inn". But then Fairfield citizens might complain the city isn't fair enough in how things are done. So scratch the possibility of ever seeing a fair push for "Fair" in any branding right?
http://mandyvavrinak.com/economic-development/branding-places/
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